AI is changing everything.
Except how the brain learns.
Reading, focusing, and thinking… these capacities have a name schools use but rarely explain: executive function. We build it — the way the brain was designed to learn. Trusted in 5,100+ schools across 53 countries.
We teach the brain circuit underneath.
The mechanism behind everything we do
It's called The Brain Circuit™
Learning is your brain wiring new information to what you already know. Every SOAR strategy is built to spark that connection — faster, with less friction, the way the brain was designed to learn. This is the engine under executive function, study skills, and reading alike — the capacities that matter more in an AI world, not less.
One engine that powers everything we learn.
The principle is simple. Putting it to work — every subject, every day, for the brain in front of you — is the part most help gets wrong.
Find your path forward
Three audiences. One mission — the executive function skills an AI world demands. Pick the door that fits.
For Educators
A complete executive function and study skills curriculum that builds the capacities an AI world demands — reading, focus, and independent thinking. Built on 20 years of classroom use, teaches grades 6–12 ELA standards, and ready to teach Monday morning.
Explore SOAR →For Parents
When your child or teen is just struggling with focus, reading, or homework — or the school says they're “reading below level” or flags an “executive function challenge” — the answer isn't more pressure. It's brain-aligned learning that protects their confidence and your relationship in an AI world.
Start here →For Students
- Learn how your brain actually works.
- Build the skills school never explained.
- Learn faster. Think clearer. Stress less.
Meet Susan Kruger Winter, M.Ed.
Certified learning specialist. Educator married to an educator. Mom of a son who struggled to read.
When my own son hit the wall — a smart child giving it his best in a system that couldn't see his progress — the strategies I'd already built were what brought him through. That's when I went deeper, looking for why they worked. What I learned about the brain didn't match what schools were teaching. So I spent the next twenty years refining what fits: a curriculum used in 5,100+ schools across 53 countries, and the same approach that now works for parents at home.
Brain-aligned learning isn't a method. It's a return to how learning was always supposed to work.
Twenty years before “AI changed everything,”
we built what would still matter when it did.
SOAR has been the worldwide bestselling study skills book since 2007 — built on principles of how the brain actually learns. The same principles that now define what AI cannot replace.
What changes when learning fits…
“I feel much more in control when I study now because I know exactly what to do. I don't waste my time staring at my textbook, I take better notes in class, and I am better prepared — so when I study for a test, it all comes together.”
“He never planned ahead and it drove me crazy! But you were right — he did not know how to plan ahead. Your tips for showing him how have helped tremendously. I'm not mad at him all of the time anymore… it is a big relief!”
“There's never a magic bullet in education, but I've never seen anything move the needle as much as SOAR! I. am. a. fan!”
Latest from Susan
View all articles →Your next step
How to start…
Pick the path that fits you best.